lusíadas saúde
SEO-driven
medical services
Services
people demand. we deliver.
business grow.
We’re a full service marketing agency that partners with businesses to deliver human-friendly digital experiences . From scratch to “hello, world”. From strategy to technology. From "this brand is humm" to "this brand is wow".
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Strategy
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Design
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Content
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Development
Work
show off?
we call it work
We've been shaping the future of well-known businesses. We’re proud to bring top brands and regular people onto the same room to make every journey worth it. See the pretty cool things we’ve come up with.
see the works
Work
show off?
we call it work
We've been shaping the future of well-known businesses. We’re proud to bring top brands and regular people onto the same room to make every journey worth it. See the pretty cool things we’ve come up with.
see the worksC A R E E R S
Careers
some offer a car.
we give you a ride.
At Plot, we take curiosity to the next level. If you’re an action-driven, flexible and inquisitive character join our cast to deliver tiptop experiences for people. You’ll still have time to chat, embrace new challenges and follow weird stuff.
join usawards
CMA (London), Silver - Best Use of SEO Lusíadas blog Rota da Saúde, 2018
CMA (London), Gold - Best Healthcare Publication, Lusíadas Magazine, 2015
the challenge
Lusíadas Group is now a fully integrated content strategy, but since 2014 we’ve been driving one of the leading health brands to the top. We combine search, social and medical excellence to cover the journey from the first symptom to the recovery.
To boost brand awareness and favorability we have to be bold. In fact, we wanted to innovate and do things differently from competitors in both offline and online media (magazine, website, Facebook page, e-newsletter, Corporate TV).
With the impressive number of 80% of people turning to Google when they have health questions, we developed a strategy that allows Lusíadas to make a difference: instead of focusing solely on conversion like other brands, we’re reaching people when they aren’t yet looking for a health provider. And the starting point was the creation of the health content hub Rota da Saúde, that is part of Lusíadas institutional website.
a golden magazine
We launched Lusíadas magazine in 2014 as a biannual magazine and in 2017 it started being published three times a year. It is distributed in all of Lusíadas’ waiting rooms. The mission of the magazine is to create proximity with the readers, to build brand awareness and engagement and to strengthen the brand’s credibility - Lusíadas’ medical staff contributes with and validates all the content. In 2015, Lusíadas magazine won the category “Best Healthcare/Medical Publication” at the Content Marketing Awards, which is the biggest prize for content marketing and is often described as the ‘world cup of content marketing’.
Want to live the experience?